Yanghe Personal Letters Baijiu Envasado de licor de Zhaoxin Zhu and Dongyan Ruan

El diseño Yanghe Personal Letters Baijiu Envasado de licor de Zhaoxin Zhu and Dongyan Ruan es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2021

Yanghe Personal Letters Baijiu Envasado de licor

de Zhaoxin Zhu and Dongyan Ruan

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de Yanghe Personal Letters Baijiu Envasado de licor

Yanghe Personal Letters Baijiu es el envase de un licor chino producido en Suqian, provincia de Jiangsu, una zona reconocida por su producción de bebidas espirituosas. El diseño presenta la caligrafía de los literatos chinos en forma de cartas manuscritas, mientras que un mapa local muestra los ríos, lagos y humedales que rodean la destilería. La botella está fabricada en cerámica con un esmalte blanco mate, y su tapón puede utilizarse como vaso para beber. La caja exterior está elaborada con papel corrugado ecológico envuelto en una cubierta de papel, y se abre con facilidad.

El Reconocimiento

Acerca del A' Design Award de Bronce

Yanghe Personal Letters Baijiu Envasado de licor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Yanghe Personal Letters Baijiu Envasado de licor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Yanghe Personal Letters Baijiu Envasado de licor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensiones y Embalaje: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Etiquetas: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tecnología de Producción: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Desafío de Diseño: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Investigación: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiración: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Duración del Proyecto: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Flujo de Operación: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Miembros del Equipo: Designer: Dongyan Ruan
Créditos de Imagen: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.