Lazarus Effekt Ilustraciones para campaña de Lara Wilkin

El diseño Lazarus Effekt Ilustraciones para campaña de Lara Wilkin es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2021

Lazarus Effekt Ilustraciones para campaña

de Lara Wilkin

Cliente: Lara Wilkin

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de Lazarus Effekt Ilustraciones para campaña

Lazarus Effekt es un conjunto de ilustraciones de campaña creadas para una campaña de concienciación transmedia sobre el efecto Lázaro. El efecto Lázaro, término acuñado por el paleontólogo David Jablonski, describe el redescubrimiento de una forma de vida que se consideraba perdida o extinta. Las ilustraciones muestran plantas y animales que han vuelto a ser hallados. Cada figura está dibujada como un gráfico vectorial en blanco y negro y es rica en detalles, de modo que quien la observa con detenimiento puede descubrir cada vez más elementos. Las impresiones de gran formato funcionan como una clave visual que vincula carteles, folletos, pancartas e infografías.

El Reconocimiento

Acerca del A' Design Award de Bronce

Lazarus Effekt Ilustraciones para campaña ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Lazarus Effekt Ilustraciones para campaña sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Lazarus Effekt Ilustraciones para campaña satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensiones y Embalaje: main illustration 32000 mm / 23428 mm
Etiquetas: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Tecnología de Producción: Drawn layout and adobe illustrator vectors
Desafío de Diseño: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Investigación: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiración: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Duración del Proyecto: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Flujo de Operación: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Miembros del Equipo: Lara Wilkin
Créditos de Imagen: Lara Wilkin