Labelist Cosmetics El Paquete Para El Cuidado De La Piel de Brava Design

El diseño Labelist Cosmetics El Paquete Para El Cuidado De La Piel de Brava Design es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2021

Labelist Cosmetics El Paquete Para El Cuidado De La Piel

de Brava Design

Cliente: Labelist Cosmetics

Ganador del A' Design Award de Bronce en la Categoría Envases

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Colores

El Diseño

Acerca de Labelist Cosmetics El Paquete Para El Cuidado De La Piel

El packaging de Labelist Cosmetics ha sido diseñado teniendo en cuenta las tendencias actuales del sector. Se han utilizado colores suaves pero muy vivos para atraer la atención del cliente. Se ha intentado diferenciar los tres niveles del producto: esencial, de tratamiento e intensivo a través del packaging, el color y el tacto. El resultado se ha conseguido aplicando las diferentes tintas, barnices, tipos de papel y acabados.

El Reconocimiento

Acerca del A' Design Award de Bronce

Labelist Cosmetics El Paquete Para El Cuidado De La Piel ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Labelist Cosmetics El Paquete Para El Cuidado De La Piel sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Labelist Cosmetics El Paquete Para El Cuidado De La Piel satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Dimensiones y Embalaje: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Etiquetas: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Tecnología de Producción: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Desafío de Diseño: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Investigación: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Inspiración: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Duración del Proyecto: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Flujo de Operación: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Miembros del Equipo: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Créditos de Imagen: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder