The Rice of Friendship Embalaje de caja de regalo de Xiaoning You

El diseño The Rice of Friendship Embalaje de caja de regalo de Xiaoning You es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2021

The Rice of Friendship Embalaje de caja de regalo

de Xiaoning You

Cliente: Zhimao Rice

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de The Rice of Friendship Embalaje de caja de regalo

El Arroz de la Amistad es un diseño de embalaje de regalo para el arroz Wuchang de Heilongjiang, China. La caja exterior contiene 3 kilogramos de arroz repartidos en seis cajas más pequeñas de 500 gramos cada una, de modo que las cajas sin abrir siguen siendo fáciles de almacenar. Unos imanes ocultos, insertados en orificios pasantes de la caja y la tapa, forman un cierre que evita aperturas accidentales y arañazos durante el transporte. La ilustración impresa muestra dos figuras separadas por montañas y ríos que se saludan con gestos tradicionales chinos. El estilo gráfico evoca la pintura paisajística clásica china y expresa la amistad.

El Reconocimiento

Acerca del A' Design Award de Bronce

The Rice of Friendship Embalaje de caja de regalo ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The Rice of Friendship Embalaje de caja de regalo sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The Rice of Friendship Embalaje de caja de regalo satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensiones y Embalaje: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Etiquetas: Wuchang City, rice, package,
Tecnología de Producción: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Desafío de Diseño: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Investigación: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiración: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Duración del Proyecto: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Flujo de Operación: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patentes: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Miembros del Equipo: Designer: Xiaoning You
Copywriter: Haiqi Wang
Créditos de Imagen: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.