Cafe Soul Identidad visual de Mateus Matos Montenegro

El diseño Cafe Soul Identidad visual de Mateus Matos Montenegro es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2022

Cafe Soul Identidad visual

de Mateus Matos Montenegro

Cliente: Cafe Tunico

Ganador del A' Design Award de Bronce en la Categoría Gráfico

11,750

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Colores

El Diseño

Acerca de Cafe Soul Identidad visual

Cafe Soul es un proyecto de identidad visual y diseño de packaging para una marca de café. El café se elabora con granos 100 por ciento arábica y se ofrece a un precio asequible. La identidad emplea un logotipo modular cuyos elementos pueden combinarse para formar múltiples rostros y texturas distintos. El lenguaje visual es ligero y juvenil, y busca llegar a consumidores nuevos y más jóvenes. El empaque se imprime en cuatricromía con cuatro colores Pantone sobre una estructura de aluminio. El número siete alude a los siete miembros de la familia que gestionan la finca.

El Reconocimiento

Acerca del A' Design Award de Bronce

Cafe Soul Identidad visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Cafe Soul Identidad visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Cafe Soul Identidad visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensiones y Embalaje: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etiquetas: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tecnología de Producción: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Desafío de Diseño: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Investigación: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspiración: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Duración del Proyecto: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Flujo de Operación: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Miembros del Equipo: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha