Rtl Diseño interior de una emisora de radio de Evolution Design

El diseño Rtl Diseño interior de una emisora de radio de Evolution Design es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2021

Rtl Diseño interior de una emisora de radio

de Evolution Design

Cliente: Evolution Design

Ganador del A' Design Award de Plata en la Categoría Interior

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El Diseño

Acerca de Rtl Diseño interior de una emisora de radio

Rtl es un centro de audio en Berlín, Alemania, que alberga cuatro emisoras de radio. El centro ocupa 2.700 metros cuadrados y ofrece espacio para casi 200 empleados. Un hilo conductor de perfiles de luz roja, luces de neón, gráficos murales y mobiliario vincula todo el interior. Las salas de reuniones están ambientadas como bares berlineses, pisos compartidos y parques. Entre los materiales figuran el acero pavonado, la madera contrachapada, la madera maciza, los tabiques acristalados, el ladrillo simulado y las alfombras con textura de mezclilla. La distribución conduce desde la recepción pública hacia un núcleo compartido y hacia las áreas de oficina concebidas para el trabajo colaborativo.

El Reconocimiento

Acerca del A' Design Award de Plata

Rtl Diseño interior de una emisora de radio ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Rtl Diseño interior de una emisora de radio sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Rtl Diseño interior de una emisora de radio es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
Dimensiones y Embalaje: The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
Etiquetas: Rtl, radio station, audio center, interior design, music, workplace
Tecnología de Producción: To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
Desafío de Diseño: The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
Investigación: The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
Inspiración: By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
Duración del Proyecto: The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
Flujo de Operación: The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
Patentes: Project copyrights belong to Evolution Design, 2021
Miembros del Equipo: Evolution Design
Créditos de Imagen: Image #1: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #2: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #3: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #4: Photographer Kevin Schuenemann, 2021. Image #5: Photographer Sebastian Dörken / Max Schroeder, 2021.