Flowering Street Identidad de marca benéfica de Mingjun Jiang

El diseño Flowering Street Identidad de marca benéfica de Mingjun Jiang es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2021

Flowering Street Identidad de marca benéfica

de Mingjun Jiang

Cliente: Monka Design

Ganador del A' Design Award de Bronce en la Categoría Gráfico

12,092

Ganador de Premio Verificado

Verificar Estado del Premio para #121372

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Colores

El Diseño

Acerca de Flowering Street Identidad de marca benéfica

Flowering Street es una identidad de marca benéfica creada para apoyar a las personas sin hogar en Londres. La marca permite que los vendedores sin hogar obtengan ingresos vendiendo flores a precios normales de mercado, en lugar de depender de donaciones. La forma del logotipo se inspira en las señales de las calles de Londres, en alusión al término «amigos de la calle» que emplean entre sí quienes duermen a la intemperie. Cada ramo de flores se envuelve en periódicos viejos recopilados, se ata con cuerda de cáñamo natural y se acompaña de una tarjeta de agradecimiento. Los materiales naturales reciclables mantienen bajos los costes de embalaje, de modo que se puede apoyar a un mayor número de vendedores.

El Reconocimiento

Acerca del A' Design Award de Bronce

Flowering Street Identidad de marca benéfica ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Flowering Street Identidad de marca benéfica sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Flowering Street Identidad de marca benéfica satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensiones y Embalaje: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiquetas: charity, homeless, London, branding, visual, identity, flower
Tecnología de Producción: Flowers sold by the homeless.
Desafío de Diseño: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Investigación: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiración: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Duración del Proyecto: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Flujo de Operación: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentes: none
Miembros del Equipo: Mingjun Jiang
Créditos de Imagen: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019