Grassy Premiados Envase para Café de Dimitri Lociks

El diseño Grassy Premiados Envase para Café de Dimitri Lociks es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2022

Grassy Premiados Envase para Café

de Dimitri Lociks

Cliente: Grassy Caffè

Ganador del A' Design Award de Plata en la Categoría Envases

27,497

Ganador de Premio Verificado

Verificar Estado del Premio para #128993

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Grassy Premiados Envase para Café

Grassy Premiados es un diseño de packaging para café especial brasileño. La caja presenta formas orgánicas y modulares inspiradas en las semillas de mogno, los granos de café y las curvas de la arquitectura modernista brasileña. La forma modular permite apilar las cajas y lograr una exhibición distintiva en los estantes. La caja está fabricada en cartón con laminación mate, hot stamping e impresión monocromática. El café se conserva en una bolsa plástica con válvula que protege los granos del oxígeno. Una etiqueta adhesiva en película metalizada sella la caja y contiene la información del producto, lo que permite una personalización rápida a bajo costo.

El Reconocimiento

Acerca del A' Design Award de Plata

Grassy Premiados Envase para Café ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Grassy Premiados Envase para Café sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Grassy Premiados Envase para Café es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensiones y Embalaje: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Etiquetas: package, Brazilian coffee, biomimetic, bio design,
Tecnología de Producción: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Desafío de Diseño: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Investigación: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiración: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Duración del Proyecto: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Flujo de Operación: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Miembros del Equipo: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Créditos de Imagen: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.