DamoWang Taurine Energy Drink Envase para Bebida Energética de Chi Forest

El diseño DamoWang Taurine Energy Drink Envase para Bebida Energética de Chi Forest es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2022

DamoWang Taurine Energy Drink Envase para Bebida Energética

de Chi Forest

Cliente: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

15,898

Ganador de Premio Verificado

Verificar Estado del Premio para #135611

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Colores

El Diseño

Acerca de DamoWang Taurine Energy Drink Envase para Bebida Energética

La bebida energética con taurina DamoWang es un producto funcional presentado en una lata de hierro de 250 mililitros. La lata mide 65,6 por 91,8 milímetros y está elaborada con impresión transparente de alto brillo sobre metal. La gráfica muestra una figura inspirada en Chiyou, un guerrero de la mitología china, junto a un gesto de pulgar arriba que sugiere fuerza y confianza. La bebida contiene ginseng y baya de goji china, hierbas tradicionales empleadas para restaurar la vitalidad. La familiar lata metálica resulta fácil de sostener y se enfría rápidamente.

El Reconocimiento

Acerca del A' Design Award de Bronce

DamoWang Taurine Energy Drink Envase para Bebida Energética ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que DamoWang Taurine Energy Drink Envase para Bebida Energética sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. DamoWang Taurine Energy Drink Envase para Bebida Energética satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensiones y Embalaje: 65.6mm x 91.8mm
Etiquetas: Branding, Packaging, Chinese National Tide
Tecnología de Producción: High gloss iron transparent printing can on iron cans.
Desafío de Diseño: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Investigación: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiración: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Duración del Proyecto: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Flujo de Operación: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Miembros del Equipo: Yushu Zhang, Yiqun Tang
Créditos de Imagen: Yushu Zhang, Yiqun Tang