The Pompadour Envasado de fragancias de Ivie China

El diseño The Pompadour Envasado de fragancias de Ivie China es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2022

The Pompadour Envasado de fragancias

de Ivie China

Cliente: Ivie

Ganador del A' Design Award de Oro en la Categoría Envases

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Colores

El Diseño

Acerca de The Pompadour Envasado de fragancias

The Pompadour es un diseño de packaging para fragancias inspirado en la clásica barbería inglesa. La caja exterior emplea un estampado a cuadros tomado de los suelos de las barberías, y el estuche de cuero se abre de una manera que evoca el acto de sentarse en un sillón de barbero. El frasco es un cilindro de vidrio transparente con estrías verticales, y una hélice roja, blanca y azul gira al desenroscar el envase. Una hoja impresa en tipografía con serifa presenta la información del producto al estilo de un periódico antiguo. El frasco aloja una cápsula recargable y el envase exterior está fabricado con materiales reciclables.

El Reconocimiento

Acerca del A' Design Award de Oro

The Pompadour Envasado de fragancias ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que The Pompadour Envasado de fragancias sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Pompadour Envasado de fragancias crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Dimensiones y Embalaje: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Etiquetas: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Tecnología de Producción: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Desafío de Diseño: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Investigación: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspiración: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Duración del Proyecto: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Flujo de Operación: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patentes: N/A
Miembros del Equipo: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Créditos de Imagen: All photo credits to Ivie China