Galaxy Command HQ of ACG Tienda insignia de Rich Honour International Designs Co., Ltd

El diseño Galaxy Command HQ of ACG Tienda insignia de Rich Honour International Designs Co., Ltd es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

BronceInterior· 2022

Galaxy Command HQ of ACG Tienda insignia

de Rich Honour International Designs Co., Ltd

Ganador del A' Design Award de Bronce en la Categoría Interior

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Colores

El Diseño

Acerca de Galaxy Command HQ of ACG Tienda insignia

Galaxy Command HQ de ACG es una tienda minorista insignia ubicada en Taipéi, Taiwán, que ocupa 232 metros cuadrados en la primera planta de un centro comercial. El local presenta productos de anime, cómic y videojuegos mediante una distribución narrativa en lugar de organizarlos por marca. El recorrido del cliente atraviesa cinco zonas: un vestíbulo destinado a exposiciones temáticas, una recepción para la atención al cliente, un centro de armamento con accesorios de personajes, la Muse Room como espacio de transición y un área exterior configurada como una ciudad-túnel de superficies reflectantes. Los gráficos manga, los materiales reflectantes y los colores planos sugieren mundos superpuestos.

El Reconocimiento

Acerca del A' Design Award de Bronce

Galaxy Command HQ of ACG Tienda insignia ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Galaxy Command HQ of ACG Tienda insignia sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Galaxy Command HQ of ACG Tienda insignia satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensiones y Embalaje: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Etiquetas: ACG, MAG, E-Muse
Tecnología de Producción: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Desafío de Diseño: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Investigación: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiración: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Duración del Proyecto: Oct.2020~May.2021 in Taipei, Taiwan.
Flujo de Operación: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Miembros del Equipo: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee