El diseño SberPay Aplicación de pagos de Sber es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño Móvil.

PlataMóvil· 2022

SberPay Aplicación de pagos

de Sber

Cliente: Sber

Ganador del A' Design Award de Plata en la Categoría Móvil

33,725

Ganador de Premio Verificado

Verificar Estado del Premio para #137184

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Colores

El Diseño

Acerca de SberPay Aplicación de pagos

SberPay es una aplicación de pagos para compras en línea y dentro de aplicaciones. Los pagos se realizan a través de la aplicación SberBank Online, por lo que los datos de la tarjeta no se transfieren a las tiendas ni a los socios. El saldo de la tarjeta puede consultarse antes de cada pago. Admite pagos únicos, pagos recurrentes y suscripciones, y permite vincular un número ilimitado de tarjetas para su uso posterior. El lenguaje visual es sencillo y se basa en la tipografía, un botón y un degradado. El objetivo era eliminar la necesidad de introducir los datos de la tarjeta y lograr que el pago sea rápido y seguro.

El Reconocimiento

Acerca del A' Design Award de Plata

SberPay Aplicación de pagos ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que SberPay Aplicación de pagos sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. SberPay Aplicación de pagos es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensiones y Embalaje: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Etiquetas: innovation, payments, pay, acquiring, internetacquiring
Tecnología de Producción: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Desafío de Diseño: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Investigación: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiración: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Duración del Proyecto: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Flujo de Operación: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patentes: Sberbank
Miembros del Equipo: Daria Prokuda
Shishki Collective