El diseño Eco Smile Envase de Musa Celik es un ganador altamente estimado del prestigioso 2022 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2022

Eco Smile Envase

de Musa Celik

Cliente: Gleen

Ganador del A' Design Award de Hierro en la Categoría Envases

13,654

Ganador de Premio Verificado

Verificar Estado del Premio para #139682

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Colores

El Diseño

Acerca de Eco Smile Envase

El diseño busca ofrecer soluciones a temas esenciales, entre ellos la huella ambiental. El nombre de la marca se forma combinando las palabras «green» (verde) y «clean» (limpio). La combinación de las figuras de una hoja y unos labios en el logotipo del envase representa la sonrisa de la naturaleza. El fondo blanco y los colores suaves ilustran los extractos del producto. El envase se obtiene a partir de recursos renovables para evitar los residuos plásticos. Además, el 75 por ciento de las botellas está fabricado con materiales reciclados y son 100 por ciento reciclables.

El Reconocimiento

Acerca del A' Design Award de Hierro

Eco Smile Envase ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Eco Smile Envase sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Eco Smile Envase es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensiones y Embalaje: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Etiquetas: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Tecnología de Producción: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Desafío de Diseño: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Investigación: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiración: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Duración del Proyecto: Turkey, 07 July 2021 - 20 November 2021
Flujo de Operación: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Miembros del Equipo: Musa Çelik, Efe Esa, Efkan Aydınlı