Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas de Jinhui Liang, Keyong Dong and Rui Wu

El diseño Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas de Jinhui Liang, Keyong Dong and Rui Wu es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2023

Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas

de Jinhui Liang, Keyong Dong and Rui Wu

Cliente: Anhui Gujing Distillery Co. Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

31,007

Ganador de Premio Verificado

Verificar Estado del Premio para #142192

Ver en A' Design Award Nota de Prensa Insignia del Premio

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El Diseño

Acerca de Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas

Gu30 es una botella diseñada para el baijiu, un licor tradicional chino. El diseño da continuidad a la línea de productos Nianfenyuanjiang y conserva la forma de botella establecida y el motivo del dragón. La botella está fabricada con sarin, un material brillante y transparente, de modo que la textura tallada del dragón se aprecia con mayor nitidez y el líquido del interior resulta más fácil de ver. En el envase se emplean vidrio, plástico, acrílico y papel. Los elementos imperiales evocan la extensa historia de destilación de la casa productora. El diseño busca posicionar el producto en el segmento premium del mercado del baijiu.

El Reconocimiento

Acerca del A' Design Award de Plata

Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Nianfenyuanjiang Gu3o Envase para Bebidas Alcohólicas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Dimensiones y Embalaje: Width 15.4cm x Depth12cm x Height 28.5cm
Etiquetas: Baijiu, spirit, packaging
Tecnología de Producción: glass, plastic, acrylic, paper
Desafío de Diseño: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Investigación: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspiración: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Duración del Proyecto: from 2021 to 2022, Bozhou City, Anhui Province, China
Flujo de Operación: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Miembros del Equipo: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu