Bank Of Shanghai Flagship Store Interior comercial minorista de Shenzhen Scene Aesthetic Design Co., Ltd

El diseño Bank Of Shanghai Flagship Store Interior comercial minorista de Shenzhen Scene Aesthetic Design Co., Ltd es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2023

Bank Of Shanghai Flagship Store Interior comercial minorista

de Shenzhen Scene Aesthetic Design Co., Ltd

Cliente: Bank of Shanghai

Ganador del A' Design Award de Plata en la Categoría Interior

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El Diseño

Acerca de Bank Of Shanghai Flagship Store Interior comercial minorista

La Tienda Insignia del Bank of Shanghai es un interior comercial minorista creado para una sucursal bancaria en la Financial Street de Pekín. El espacio de 560 metros cuadrados emplea una distribución modular y basada en funciones que vincula las áreas de exposición de servicios, asesoría, comunicación y transacciones. Una cúpula cuadrada en el vestíbulo evoca el río Huangpu y refleja la cultura Haipai de Shanghái. Las zonas exteriores son luminosas y abiertas, mientras que las salas interiores recurren a la madera, la tapicería de cuero y los tonos oscuros. El vidrio esmerilado de piso a techo atenúa el deslumbramiento de la luz natural.

El Reconocimiento

Acerca del A' Design Award de Plata

Bank Of Shanghai Flagship Store Interior comercial minorista ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bank Of Shanghai Flagship Store Interior comercial minorista sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bank Of Shanghai Flagship Store Interior comercial minorista es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensiones y Embalaje: 560㎡
Etiquetas: modular, function-based layout, Haipai culture, flagship bank branch
Tecnología de Producción: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Desafío de Diseño: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Investigación: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiración: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Duración del Proyecto: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Flujo de Operación: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Miembros del Equipo: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang