Dream of the Blue Manual Class Envase para bebida alcohólica de Jingzhang Xiao, Ru Li and Aizong Lin

El diseño Dream of the Blue Manual Class Envase para bebida alcohólica de Jingzhang Xiao, Ru Li and Aizong Lin es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2023

Dream of the Blue Manual Class Envase para bebida alcohólica

de Jingzhang Xiao, Ru Li and Aizong Lin

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

30,923

Ganador de Premio Verificado

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Colores

El Diseño

Acerca de Dream of the Blue Manual Class Envase para bebida alcohólica

Dream of the Blue Manual Class es el envase de un baijiu premium, el tradicional destilado chino. La botella tiene forma de gota y un acabado en azul oscuro con dorado metálico. El vidrio se somete a un chorreado de arena y después se recubre con pintura de efecto martillado, lo que otorga a la superficie una calidez y suavidad similares a las del barro de las bodegas de fermentación. Los grabados representan un arco de los Jardines Clásicos de Suzhou y doce momentos clave de la marca. La caja de presentación combina cuero jaspeado azul con papel de textura de madera y detalles termoestampados. Un sistema de cuatro códigos protege el envase contra la falsificación.

El Reconocimiento

Acerca del A' Design Award de Plata

Dream of the Blue Manual Class Envase para bebida alcohólica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Dream of the Blue Manual Class Envase para bebida alcohólica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Dream of the Blue Manual Class Envase para bebida alcohólica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensiones y Embalaje: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnología de Producción: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Desafío de Diseño: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Investigación: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiración: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Duración del Proyecto: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flujo de Operación: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Miembros del Equipo: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin