El diseño Flow Envasado de vino de Wei Sun es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2023

Flow Envasado de vino

de Wei Sun

Cliente: DOTONE Brand Design

Ganador del A' Design Award de Plata en la Categoría Envases

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El Diseño

Acerca de Flow Envasado de vino

Flow es un diseño de packaging para vino blanco que fomenta el consumo moderado. La botella tiene forma de reloj de arena y está fabricada en vidrio transparente de doble capa. La capa exterior, de líneas sencillas, permite ver el recipiente interior en forma de reloj de arena. En la superficie de la botella se ha marcado una escala en mililitros. La forma de reloj de arena hace que la bebida fluya lentamente, por lo que servirla lleva más tiempo y resulta más fácil controlar la cantidad vertida. La caja exterior está realizada en PVC transparente. Flow vincula el acto de beber con el paso del tiempo y recuerda a las personas la importancia de valorar la salud.

El Reconocimiento

Acerca del A' Design Award de Plata

Flow Envasado de vino ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Flow Envasado de vino sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Flow Envasado de vino es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensiones y Embalaje: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Etiquetas: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Tecnología de Producción: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Desafío de Diseño: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Investigación: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiración: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Duración del Proyecto: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Flujo de Operación: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Patentes: All copyrights DOTONE Brand Design,2020
Créditos de Imagen: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020