El diseño Kite Embalaje de Xi Zhao es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2023

Kite Embalaje

de Xi Zhao

Cliente: School of Arts Chongqing University

Ganador del A' Design Award de Bronce en la Categoría Envases

12,714

Ganador de Premio Verificado

Verificar Estado del Premio para #142771

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Colores

El Diseño

Acerca de Kite Embalaje

La caja de regalo de pastel de luna del museo de cometas es diferente de los souvenirs generales. En el diseño cultural y creativo del embalaje de este museo, el equipo debe características culturales y gusto estético oriental. El empaque tiene niveles administrativos de sensación, utilizando el elemento cometa local que modela la transformación y la expresión semántica, a través de su empaque visual externo y la estructura interna de "vista, tacto, gusto", combinación de experiencia sensorial con "lata". El juego puede recompensar el espíritu de disfrute.

El Reconocimiento

Acerca del A' Design Award de Bronce

Kite Embalaje ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Kite Embalaje sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Kite Embalaje satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.
Dimensiones y Embalaje: Width:380mm Length:380mm Height:150mm
Etiquetas: Packaging, tradition, kites, layers, crafts
Tecnología de Producción: The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.
Desafío de Diseño: This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.
Investigación: Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.
Inspiración: Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.
Duración del Proyecto: The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.
Flujo de Operación: The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.
Miembros del Equipo: Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.