Scaling Inc Identidad de marca de Yanming Chen

El diseño Scaling Inc Identidad de marca de Yanming Chen es un ganador altamente estimado del prestigioso 2023 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2023

Scaling Inc Identidad de marca

de Yanming Chen

Cliente: Scaling Inc

Ganador del A' Design Award de Hierro en la Categoría Gráfico

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Colores

El Diseño

Acerca de Scaling Inc Identidad de marca

Scaling Inc es una identidad de marca creada para una empresa de medios de comunicación. El logotipo consiste en una única retícula matricial formada por cinco hexágonos. El hexágono central representa a la compañía y se destaca dentro de la retícula. Los hexágonos irregulares confieren a la marca un aspecto que evoca a la vez un engranaje y una abeja. La identidad se aplica a conjuntos de papelería, carteles, papel tapiz y bolsas, tanto para campañas en línea como fuera de línea. Los colores vivos y los patrones geométricos sencillos se seleccionaron tras entrevistas con grupos focales y encuestas a gran escala. El diseño expresa eficiencia, adaptabilidad y crecimiento.

El Reconocimiento

Acerca del A' Design Award de Hierro

Scaling Inc Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Scaling Inc Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Scaling Inc Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensiones y Embalaje: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Etiquetas: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Tecnología de Producción: Photoshop, Illustration, and Digital Design
Desafío de Diseño: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Investigación: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiración: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Duración del Proyecto: The project starts on June 1st, 2022, in the United States of America
Flujo de Operación: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Créditos de Imagen: Yanming Chen