El diseño Heralbony Embalaje de Atsushi Morita es un ganador altamente estimado del prestigioso 2023 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2023

Heralbony Embalaje

de Atsushi Morita

Cliente: Paper Parade Inc.

Ganador del A' Design Award de Plata en la Categoría Envases

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Colores

El Diseño

Acerca de Heralbony Embalaje

Heralbony es una serie de packaging creada para una marca de arte y estilo de vida que aplica obras de artistas con discapacidad a la moda y al diseño de interiores. Un único papel azul, seleccionado entre más de 9.000 tipos de papel, se emplea en todos los envases y soportes de marca que el cliente toca. El azul es el color simbólico del Día Mundial del Autismo. El papel elegido es de gran gramaje y posee una textura artesanal. Solo se aplica estampación con lámina metálica, en una única posición y un único tamaño, lo que elimina la fase de pruebas de color y mantiene los costes reducidos. La gama incluye cajas de producto, cajas de regalo y bolsas de compra.

El Reconocimiento

Acerca del A' Design Award de Plata

Heralbony Embalaje ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Heralbony Embalaje sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Heralbony Embalaje es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensiones y Embalaje: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Etiquetas: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Tecnología de Producción: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Desafío de Diseño: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Investigación: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiración: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Duración del Proyecto: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Flujo de Operación: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Créditos de Imagen: Photographer Yusuke Tsuchida, 2019 to 2022.