Movie Boxed Campaña publicitaria de Shaoyang Chen

El diseño Movie Boxed Campaña publicitaria de Shaoyang Chen es un ganador altamente estimado del prestigioso 2023 A' Design Award de Bronce en la categoría de competición Diseño de Publicidad.

BroncePublicidad· 2023

Movie Boxed Campaña publicitaria

de Shaoyang Chen

Cliente: AyDaDa

Ganador del A' Design Award de Bronce en la Categoría Publicidad

32,739

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Colores

El Diseño

Acerca de Movie Boxed Campaña publicitaria

Movie Boxed es una campaña publicitaria creada para el estreno de la película Boxed. La campaña traslada la metáfora de la caja a todas sus aplicaciones. La secuencia de títulos, los créditos finales, un cartel, una entrada, una acreditación de prensa, una pulsera y un cartel animado en stop motion para marquesinas de autobús responden a una única idea. La tipografía se dispone en formas rígidas de caja, incluidos los signos de puntuación. Una tipografía histórica condensada y de gran peso visual armoniza con los colores vintage de la película. A la entrada de la sala de proyección se entregan al público pulseras que evocan unas esposas.

El Reconocimiento

Acerca del A' Design Award de Bronce

Movie Boxed Campaña publicitaria ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Movie Boxed Campaña publicitaria sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Movie Boxed Campaña publicitaria satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensiones y Embalaje: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Etiquetas: Branding, Campaign, Graphic Design
Tecnología de Producción: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Desafío de Diseño: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Investigación: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiración: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Duración del Proyecto: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Flujo de Operación: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentes: Copyrights belong to Alam Virk and Shaoyang Chen
Créditos de Imagen: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber