The Brollach El Whisky Irlandés De Pura Malta de Tiago Russo and Katia Martins

El diseño The Brollach El Whisky Irlandés De Pura Malta de Tiago Russo and Katia Martins es un ganador altamente estimado del prestigioso 2023 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2023

The Brollach El Whisky Irlandés De Pura Malta

de Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Ganador del A' Design Award de Oro en la Categoría Envases

43,997

Ganador de Premio Verificado

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El Diseño

Acerca de The Brollach El Whisky Irlandés De Pura Malta

El Brollach es un disruptor. Nacido de la tradición pero libre de convenciones, es un whisky que es al mismo tiempo un producto orgulloso de la historia irlandesa y, sin embargo, traza un nuevo camino. Es la culminación de una larga y personal búsqueda de un whisky digno de honrar a la familia, uno que esté entre los mejores whiskies irlandeses jamás producidos. Es un whisky de distinción incomparable, que encarna el diseño, la artesanía, la habilidad y la atención al detalle que The Craft Irish Whiskey Co. vierte en cada botella.

El Reconocimiento

Acerca del A' Design Award de Oro

The Brollach El Whisky Irlandés De Pura Malta ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que The Brollach El Whisky Irlandés De Pura Malta sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Brollach El Whisky Irlandés De Pura Malta crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensiones y Embalaje: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Etiquetas: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Tecnología de Producción: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Desafío de Diseño: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Investigación: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiración: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Duración del Proyecto: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Flujo de Operación: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Miembros del Equipo: Tiago Russo
Katia Martins
Créditos de Imagen: The Craft Irish Whiskey Co.