Haiyan Smart Home Competition Identidad de marca de Zhejiang Gongshang University

El diseño Haiyan Smart Home Competition Identidad de marca de Zhejiang Gongshang University es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2025

Haiyan Smart Home Competition Identidad de marca

de Zhejiang Gongshang University

Cliente: Haiyan County People's Government

Ganador del A' Design Award de Bronce en la Categoría Gráfico

12,357

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Colores

El Diseño

Acerca de Haiyan Smart Home Competition Identidad de marca

Haiyan Smart Home Competition es una identidad de marca creada para un evento de diseño cultural y creativo celebrado en el condado de Haiyan. El recurso visual principal emplea una forma tridimensional de casa que gira y se retuerce. La figura cambiante expresa la transformación y la reconstrucción de la vida doméstica que aporta la tecnología inteligente. Los colores de inspiración tecnológica refuerzan la temática. Los gráficos están construidos como ilustración vectorial, por lo que se mantienen nítidos en cualquier tamaño y se retuercen en distintas direcciones según el medio. Las aplicaciones incluyen instalaciones espaciales, carteles, broches y tazas.

El Reconocimiento

Acerca del A' Design Award de Bronce

Haiyan Smart Home Competition Identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Haiyan Smart Home Competition Identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Haiyan Smart Home Competition Identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensiones y Embalaje: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Etiquetas: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tecnología de Producción: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Desafío de Diseño: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Investigación: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiración: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Duración del Proyecto: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Flujo de Operación: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Miembros del Equipo: Designer: Kan Zhao
Créditos de Imagen: Designer: Kan Zhao