Forty-Nine Union Liquor Envase de Bebidas Alcohólicas de Yamin Zhu

El diseño Forty-Nine Union Liquor Envase de Bebidas Alcohólicas de Yamin Zhu es un ganador altamente estimado del prestigioso 2024 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2024

Forty-Nine Union Liquor Envase de Bebidas Alcohólicas

de Yamin Zhu

Cliente: Forty-Nine Union Design Department

Ganador del A' Design Award de Oro en la Categoría Envases

159,069

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Colores

El Diseño

Acerca de Forty-Nine Union Liquor Envase de Bebidas Alcohólicas

Este conjunto presenta una vasija de porcelana blanca procedente de la ciudad china, estimado lugar de nacimiento de la artesanía de la porcelana. Acompañada por el separador adornado con el motivo de la ilustre Dinastía Shang, junto con cuatro copitas y el recipiente para pinceles elaborado en porcelana azul y blanca de bajo cubierta. Se presentan elegantemente en el interior de una espaciosa caja de madera. Cada elemento sirve como una representación significativa del espíritu cultural chino, encapsulando principios perdurables de exploración, resiliencia y la preservación del ingenio patrimonial.

El Reconocimiento

Acerca del A' Design Award de Oro

Forty-Nine Union Liquor Envase de Bebidas Alcohólicas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Forty-Nine Union Liquor Envase de Bebidas Alcohólicas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Forty-Nine Union Liquor Envase de Bebidas Alcohólicas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensiones y Embalaje: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Etiquetas: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Tecnología de Producción: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Desafío de Diseño: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Investigación: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiración: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Duración del Proyecto: The project started in April 2023 in Shanxi, China and finished in May 2023.
Flujo de Operación: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patentes: 202330374354.2
202330374352.3
202330374350.4
202330374346.8