Rongbaohang BMW Interior de concesionario de automóviles de Yixian Chen

El diseño Rongbaohang BMW Interior de concesionario de automóviles de Yixian Chen es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2024

Rongbaohang BMW Interior de concesionario de automóviles

de Yixian Chen

Cliente: CX Design

Ganador del A' Design Award de Plata en la Categoría Interior

24,989

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Colores

El Diseño

Acerca de Rongbaohang BMW Interior de concesionario de automóviles

Rongbaohang BMW es el interior de un concesionario de automóviles ubicado en Tianjin. La distribución sigue un recorrido de circulación circular continuo. Los techos de la primera y la segunda planta están revestidos con paneles de acrílico transparente azul, dispuestos de modo que evocan trayectorias de conducción y ondulaciones de agua en movimiento. Estos paneles dialogan con un paisaje acuático formado por una cortina de agua y un estanque. La sostenibilidad guía el proyecto: el sistema de iluminación fue reconstruido y se incorporaron celosías de madera en las ventanas altas. El área de oficinas se redujo para poder ampliar la sala de espera de los clientes.

El Reconocimiento

Acerca del A' Design Award de Plata

Rongbaohang BMW Interior de concesionario de automóviles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Rongbaohang BMW Interior de concesionario de automóviles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Rongbaohang BMW Interior de concesionario de automóviles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensiones y Embalaje: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Etiquetas: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Tecnología de Producción: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Desafío de Diseño: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Investigación: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiración: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Duración del Proyecto: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Flujo de Operación: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patentes: Copyrights belong to Rex Duan, 2023.
Miembros del Equipo: Yixian Chen
Créditos de Imagen: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.