China In The Classics Diseño gráfico promocional de Zhou Haiwen, Che Shilong and Guo Cheng

El diseño China In The Classics Diseño gráfico promocional de Zhou Haiwen, Che Shilong and Guo Cheng es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2024

China In The Classics Diseño gráfico promocional

de Zhou Haiwen, Che Shilong and Guo Cheng

Cliente: China Global Television Network Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de China In The Classics Diseño gráfico promocional

China en los Clásicos es un diseño gráfico promocional creado para un programa de televisión sobre los clásicos de la antigua China. Los libros constituyen el tema principal del diseño. Se hace referencia a libros antiguos de Oriente y Occidente, entre ellos las tablillas de bambú chinas, los libros encuadernados con hilo, los rollos de pergamino y los libros de tapa dura. Estas formas se deconstruyen y se reorganizan en símbolos visuales sencillos. Los títulos de diez obras clásicas se combinan con caligrafía china. La caja de regalo emplea un papel de textura especial. El diseño ayuda a que personas de distintos orígenes culturales comprendan los libros y las historias de China.

El Reconocimiento

Acerca del A' Design Award de Bronce

China In The Classics Diseño gráfico promocional ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que China In The Classics Diseño gráfico promocional sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. China In The Classics Diseño gráfico promocional satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensiones y Embalaje: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Etiquetas: China, Classics, Heritage, Culture, Creativity
Tecnología de Producción: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Desafío de Diseño: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Investigación: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiración: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Duración del Proyecto: The project started in 2022 in China, and is still promoted and distributed.
Flujo de Operación: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Miembros del Equipo: Zhou Haiwen, Che Shilong, Guo Cheng
Créditos de Imagen: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng