Avoya Envase de Vidrio de Sule Esra Cetinkaya

El diseño Avoya Envase de Vidrio de Sule Esra Cetinkaya es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2025

Avoya Envase de Vidrio

de Sule Esra Cetinkaya

Cliente: Avoya

Ganador del A' Design Award de Bronce en la Categoría Envases

16,312

Ganador de Premio Verificado

Verificar Estado del Premio para #164399

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Avoya Envase de Vidrio

La botella de agua mineral Avoya encarna pureza, equilibrio y renovación. Su forma estilizada y ahusada mejora la ergonomía mientras simboliza la fluidez del agua. La etiqueta presenta iconos circulares sutiles, representando ciclos de renovación y la esencia revitalizante del agua rica en minerales. Elaborada en vidrio extra flint de alta calidad, con opciones de tonos turquesa y verde, la botella preserva su contenido premium mientras ofrece una estética refinada. La interacción entre transparencia y luz resalta su pureza, fusionando elegancia moderna con el poder restaurador de la naturaleza.

El Reconocimiento

Acerca del A' Design Award de Bronce

Avoya Envase de Vidrio ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Avoya Envase de Vidrio sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Avoya Envase de Vidrio satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensiones y Embalaje: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Etiquetas: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Tecnología de Producción: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Desafío de Diseño: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Investigación: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspiración: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Duración del Proyecto: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Flujo de Operación: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Miembros del Equipo: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch