Meet in Arcadia Diseño de identidad de marca de Xiaoming Meng and Xueke Fang

El diseño Meet in Arcadia Diseño de identidad de marca de Xiaoming Meng and Xueke Fang es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2025

Meet in Arcadia Diseño de identidad de marca

de Xiaoming Meng and Xueke Fang

Cliente: China Social Entrepreneur Foundation

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de Meet in Arcadia Diseño de identidad de marca

Meet in Arcadia es un diseño de identidad de marca creado para un proyecto de revitalización rural en la aldea de Longtang, provincia de Guizhou, China. El logotipo se inspira en el carácter chino que significa belleza. Los arrozales en terrazas se representan de forma minimalista y abstracta. Sobre los campos, las casas abstractas de la aldea Miao se integran con los trazos del carácter, y uno de los trazos se convierte en un tejado. La identidad respalda el turismo rural como principal industria local. El diseño busca dar a conocer la cultura local y ayudar a que los habitantes de la aldea participen en la construcción de la marca.

El Reconocimiento

Acerca del A' Design Award de Bronce

Meet in Arcadia Diseño de identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Meet in Arcadia Diseño de identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Meet in Arcadia Diseño de identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensiones y Embalaje: Height 594mm x Width 420mm
Etiquetas: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tecnología de Producción: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Desafío de Diseño: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Investigación: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiración: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Duración del Proyecto: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Flujo de Operación: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentes: Logo (2022) China Social Entrepreneur Foundation
Miembros del Equipo: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Créditos de Imagen: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]