128 Bpm Envasado de ginebra de Ximena Ureta

El diseño 128 Bpm Envasado de ginebra de Ximena Ureta es un ganador altamente estimado del prestigioso 2025 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2025

128 Bpm Envasado de ginebra

de Ximena Ureta

Cliente: Contraseña Magazine

Ganador del A' Design Award de Oro en la Categoría Envases

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Colores

El Diseño

Acerca de 128 Bpm Envasado de ginebra

128 Bpm es un diseño de packaging y etiqueta para una botella de ginebra. El nombre alude a un tempo musical de 128 pulsaciones por minuto, un ritmo asociado al latido de un corazón feliz. El concepto se inspira en el blues, un género musical que dio forma a muchos estilos posteriores. Las aves representan el viaje de la música a través de la historia y, a la vez, reúnen los botánicos empleados en la ginebra. Las alas simbolizan la libertad creativa. Las etiquetas frontal y trasera están impresas sobre papel de algodón autoadhesivo con un acabado mate y aterciopelado. La lámina dorada, el barniz, el relieve y el bajorrelieve completan el diseño.

El Reconocimiento

Acerca del A' Design Award de Oro

128 Bpm Envasado de ginebra ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que 128 Bpm Envasado de ginebra sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. 128 Bpm Envasado de ginebra crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensiones y Embalaje: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Etiquetas: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Tecnología de Producción: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Desafío de Diseño: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Investigación: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspiración: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Duración del Proyecto: 128 Bpm was launched in Chile on September 4, 2024.
Flujo de Operación: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Miembros del Equipo: Art Direction and Design: Ximena Ureta
Créditos de Imagen: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.