Castanea Nectar Envasado de miel de Inna Kovalenko

El diseño Castanea Nectar Envasado de miel de Inna Kovalenko es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2025

Castanea Nectar Envasado de miel

de Inna Kovalenko

Cliente: Kyiv Academy of Applied Arts

Ganador del A' Design Award de Bronce en la Categoría Envases

13,825

Ganador de Premio Verificado

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El Diseño

Acerca de Castanea Nectar Envasado de miel

Castanea Nectar es un diseño de packaging para miel de castaño. Una técnica de ilustración en acuarela transmite la ligereza de las flores y las hojas del castaño. El logotipo emplea líneas suaves y ligeramente viscosas para sugerir la densidad y la riqueza de la miel de castaño, mientras que las formas rigurosas evocan la fortaleza del castaño. Una pequeña abeja conecta los elementos del logotipo. La miel se presenta en un tarro de vidrio de 250 gramos con una etiqueta de 125 por 55 milímetros, colocado en una caja de 85 por 85 por 110 milímetros. El diseño hace referencia al castaño como símbolo verde de Kiev.

El Reconocimiento

Acerca del A' Design Award de Bronce

Castanea Nectar Envasado de miel ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Castanea Nectar Envasado de miel sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Castanea Nectar Envasado de miel satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensiones y Embalaje: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Etiquetas: Logo, gift, pattern, organic product
Tecnología de Producción: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Desafío de Diseño: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Investigación: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiración: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Duración del Proyecto: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Flujo de Operación: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Créditos de Imagen: Implementation, idea, design Inna Kovalenko