Cny Design For The Year Of The Snake Envasado de leche de Mengniu Gaoke Fresh Dairy Products

El diseño Cny Design For The Year Of The Snake Envasado de leche de Mengniu Gaoke Fresh Dairy Products es un ganador altamente estimado del prestigioso 2025 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2025

Cny Design For The Year Of The Snake Envasado de leche

de Mengniu Gaoke Fresh Dairy Products

Cliente: Mengniu Gaoke Fresh Dairy Products

Ganador del A' Design Award de Plata en la Categoría Envases

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El Diseño

Acerca de Cny Design For The Year Of The Snake Envasado de leche

Cny Design For The Year Of The Snake es una etiqueta de envase de leche de edición limitada creada para el Año de la Serpiente chino. La etiqueta está fabricada con material BOPP transparente de doble capa. La capa superior muestra un patrón geométrico de serpiente que simboliza la buena suerte. Una esquina triangular roja con un borde en relieve permite despegar la capa superior, revelando bendiciones ocultas sobre temas como el amor, la riqueza, la carrera profesional y los exámenes. El gesto de despegar convierte el acto de beber leche fresca en un pequeño ritual. El estampado en caliente localizado aporta profundidad visual al diseño.

El Reconocimiento

Acerca del A' Design Award de Plata

Cny Design For The Year Of The Snake Envasado de leche ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Cny Design For The Year Of The Snake Envasado de leche sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cny Design For The Year Of The Snake Envasado de leche es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimensiones y Embalaje: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Etiquetas: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tecnología de Producción: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Desafío de Diseño: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Investigación: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiración: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Duración del Proyecto: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Flujo de Operación: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Miembros del Equipo: Design Director: Li Huang
Designer:Shen Jia Ting
Créditos de Imagen: Mengniu Gaoke Fresh Dairy Products