Royal Enclosure 1619 Diseño de packaging de Zhou Jingkuan

El diseño Royal Enclosure 1619 Diseño de packaging de Zhou Jingkuan es un ganador altamente estimado del prestigioso 2026 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2026

Royal Enclosure 1619 Diseño de packaging

de Zhou Jingkuan

Cliente: Royal Enclosure 1619

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de Royal Enclosure 1619 Diseño de packaging

Royal Enclosure 1619 es una caja de regalo de madera creada para las láminas de asta de ciervo, un tónico tradicional chino. Un sello metálico con forma de dragón reposa sobre la tapa y funciona como llave. La cabeza magnética del dragón debe levantarse antes de poder abrir la caja de madera hacia la izquierda y la derecha. La base de la cabeza del dragón está grabada con el logotipo de la marca y puede utilizarse como sello. Los motivos imperiales se presentan mediante un diseño gráfico contemporáneo y evocan el coto de caza imperial de la dinastía Qing. La secuencia de apertura confiere al envase un sentido ritual.

El Reconocimiento

Acerca del A' Design Award de Bronce

Royal Enclosure 1619 Diseño de packaging ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Royal Enclosure 1619 Diseño de packaging sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Royal Enclosure 1619 Diseño de packaging satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Dimensiones y Embalaje: 238*215*150mm
Etiquetas: Royal Enclosure 1619
Tecnología de Producción: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Desafío de Diseño: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Investigación: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Inspiración: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
Duración del Proyecto: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Flujo de Operación: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Patentes: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Miembros del Equipo: Designer: Zhou Jingkuan
Créditos de Imagen: Zhou Jingkuan(Creator)