El diseño Feral Horses Brand Identity Identidad corporativa de Emanuele Grittini es un ganador altamente estimado del prestigioso 2018 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2018

Feral Horses Brand Identity Identidad corporativa

de Emanuele Grittini

Cliente: Feral Horses

Ganador del A' Design Award de Plata en la Categoría Gráfico

41,423

Ganador de Premio Verificado

Verificar Estado del Premio para #65397

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Feral Horses Brand Identity Identidad corporativa

Feral Horses Brand Identity es una identidad corporativa diseñada para una empresa que opera en el campo de la inversión en arte contemporáneo. La identidad se dirige a tres públicos: los amantes del arte, los operadores profesionales y los emprendedores curiosos. Un único pictograma reúne las facetas artística y financiera de la marca. El logotipo y sus variantes tienen una precisión de píxel, de modo que la marca se mantiene nítida y reconocible. Los colores se definieron con el sistema Pantone y luego se convirtieron a sRGB y CMYK. Las tipografías seleccionadas funcionan tanto en impresión como en pantalla.

El Reconocimiento

Acerca del A' Design Award de Plata

Feral Horses Brand Identity Identidad corporativa ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Feral Horses Brand Identity Identidad corporativa sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Feral Horses Brand Identity Identidad corporativa es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensiones y Embalaje: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Etiquetas: art, investment, economy, financial, artist, artwork,
Tecnología de Producción: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Desafío de Diseño: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Investigación: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiración: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Duración del Proyecto: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Flujo de Operación: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.