The Sands Wine Labels Wine Labes de Giovanni Murgia

El diseño The Sands Wine Labels Wine Labes de Giovanni Murgia es un ganador altamente estimado del prestigioso 2018 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2018

The Sands Wine Labels Wine Labes

de Giovanni Murgia

Cliente: Cantina Li Duni

Ganador del A' Design Award de Hierro en la Categoría Envases

19,745

Ganador de Premio Verificado

Verificar Estado del Premio para #67776

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Colores

El Diseño

Acerca de The Sands Wine Labels Wine Labes

Para concretar el diseño de estas etiquetas, se ha investigado sobre técnicas de impresión, materiales y elecciones gráficas, capaces de representar los valores de la empresa, la historia y el territorio en el que nacen estos vinos. El concepto de estas etiquetas parte de la característica de los vinos: la arena. De hecho, las vides crecen sobre la arena del mar a poca distancia de la costa. Este concepto está realizado con una técnica de gofrado para retomar los diseños sobre la arena de los jardines zen. Las tres etiquetas juntas conforman un diseño que representa la misión de la bodega.

El Reconocimiento

Acerca del A' Design Award de Hierro

The Sands Wine Labels Wine Labes ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que The Sands Wine Labels Wine Labes sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. The Sands Wine Labels Wine Labes es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensiones y Embalaje: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetas: wine, label, packaging, wine label design
Tecnología de Producción: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Desafío de Diseño: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Investigación: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiración: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Duración del Proyecto: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Flujo de Operación: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentes: No copyrights on this project
Miembros del Equipo: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Créditos de Imagen: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver