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Ten Los Carteles de Kalyani Kamat Bambolkar and Ling Lee

El diseño Ten Los Carteles de Kalyani Kamat Bambolkar and Ling Lee es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.


PlataGráfico· 2020

Ten Los Carteles

de Kalyani Kamat Bambolkar and Ling Lee

Cliente: Kingston University, Kingston School of Art

Ganador del A' Design Award de Plata en la Categoría Gráfico

47,185

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El Diseño

Acerca de Ten Los Carteles

El diseño es una campaña para el desfile de modas de la Universidad de Kingston. La fotografía de esta campaña se realiza creando 'X' marcas en el cuerpo de un modelo que indican el simbolismo de la ropa en el cuerpo de uno. 'X' También indica el décimo aniversario de la escuela de moda de la Universidad de Kingston. Se envió una invitación electrónica a todos los invitados y se exhibieron carteles y folletos en el Museo del Diseño de Londres.

El Reconocimiento

Acerca del A' Design Award de Plata

Ten Los Carteles ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Ten Los Carteles sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Ten Los Carteles es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensiones y Embalaje
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Etiquetas
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Tecnología de Producción
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Desafío de Diseño
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Investigación
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiración
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Duración del Proyecto
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Flujo de Operación
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patentes
The posters and images are owned by Kingston University.
Miembros del Equipo
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Créditos de Imagen
All Photo credits: Kalyani Kamat Bambolkar

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