Happy Ginger Ale Envasado de Bebidas de Wen Liu and Jiayi Sun

El diseño Happy Ginger Ale Envasado de Bebidas de Wen Liu and Jiayi Sun es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2020

Happy Ginger Ale Envasado de Bebidas

de Wen Liu and Jiayi Sun

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

29,817

Ganador de Premio Verificado

Verificar Estado del Premio para #88703

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Happy Ginger Ale Envasado de Bebidas

Happy Ginger Ale es un diseño de envase para una bebida de jengibre que se vende en latas de aluminio. Cada lata mide 115 milímetros de largo, 66 milímetros de ancho y 66 milímetros de alto. El elemento visual principal es una ilustración dibujada a mano de cuatro personajes llamados Ginger Man, Ginger Lady, Ginger Grandma y Ginger Kid. Las cuatro figuras representan a hombres, mujeres, personas mayores y niños. Cada personaje sostiene una lata y muestra una expresión de satisfacción. El estilo sencillo y desenfadado busca crear una conexión emocional e invitar a los consumidores a probar el sabor del jengibre.

El Reconocimiento

Acerca del A' Design Award de Plata

Happy Ginger Ale Envasado de Bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Happy Ginger Ale Envasado de Bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Happy Ginger Ale Envasado de Bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensiones y Embalaje: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Etiquetas: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Tecnología de Producción: The design material is made of aluminum can.
Desafío de Diseño: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Investigación: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiración: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Duración del Proyecto: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Flujo de Operación: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Miembros del Equipo: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Créditos de Imagen: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018