Beautiful Life Envase para bolas de naftalina de Pica Packaging Design Lab

El diseño Beautiful Life Envase para bolas de naftalina de Pica Packaging Design Lab es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2020

Beautiful Life Envase para bolas de naftalina

de Pica Packaging Design Lab

Cliente: Beijing Lvsan Chemistry Co.Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

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Colores

El Diseño

Acerca de Beautiful Life Envase para bolas de naftalina

Beautiful Life es un diseño de envase para bolas de naftalina que se comercializan en China. El envasado de la naftalina está estrictamente regulado, por lo que la mayoría de los productos del mercado tienen un aspecto muy similar. Beautiful Life recurre a un logotipo caligráfico, flores de durazno y una figura tomada de la pintura china antigua. La ventana de apertura tiene forma de murciélago, símbolo tradicional de bendición. La lata está impresa en ocho colores y la caja de papel está troquelada y dorada. La lata sella el olor y puede conservarse y reutilizarse. Una tapa interior oculta dificulta que los niños abran el recipiente.

El Reconocimiento

Acerca del A' Design Award de Bronce

Beautiful Life Envase para bolas de naftalina ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Beautiful Life Envase para bolas de naftalina sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Beautiful Life Envase para bolas de naftalina satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensiones y Embalaje: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etiquetas: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tecnología de Producción: 8-color tinplate printing
Carving on paper
Gilding over paper
Desafío de Diseño: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Investigación: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiración: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Duración del Proyecto: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Flujo de Operación: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Miembros del Equipo: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Créditos de Imagen: Shuwei Qi and Rijiang Wang, 2019.