Lidu Sorghum Baijiu Packaging para Licor de Wen Liu and Bo Zheng

El diseño Lidu Sorghum Baijiu Packaging para Licor de Wen Liu and Bo Zheng es un ganador altamente estimado del prestigioso 2020 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2020

Lidu Sorghum Baijiu Packaging para Licor

de Wen Liu and Bo Zheng

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Ganador del A' Design Award de Hierro en la Categoría Envases

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Ganador de Premio Verificado

Verificar Estado del Premio para #89771

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Colores

El Diseño

Acerca de Lidu Sorghum Baijiu Packaging para Licor

Lidu Sorghum Baijiu es un diseño de packaging para un licor chino de sorgo. La botella está fabricada en vidrio cristal con pulverizado en color verde, y tanto la etiqueta del cuerpo como la del cuello emplean papel especial envejecido. El tapón combina metal y plástico, mientras que la caja exterior está realizada en papel especial negro con motivos en dorado y negro. El packaging mide 70 mm de largo, 70 mm de ancho y 260 mm de alto. La forma parte del prototipo original de la botella y sigue un estilo minimalista contemporáneo. La simplificación de los materiales reduce los residuos y se adapta al gusto de los consumidores más jóvenes.

El Reconocimiento

Acerca del A' Design Award de Hierro

Lidu Sorghum Baijiu Packaging para Licor ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Lidu Sorghum Baijiu Packaging para Licor sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Lidu Sorghum Baijiu Packaging para Licor es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensiones y Embalaje: The packaging size is 70mm in length, 70mm in width and 260mm.
Etiquetas: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tecnología de Producción: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Desafío de Diseño: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Investigación: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiración: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Duración del Proyecto: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Flujo de Operación: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Miembros del Equipo: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Créditos de Imagen: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018