El diseño Yingjiagong Baijiu Envase para bebidas de Wen Liu and Xianwen Wu es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Envases.
PlataEnvases· 2020
Yingjiagong Baijiu Envase para bebidas
Cliente: Anhui Yingjiagong Jiu Co., Ltd
Ganador del A' Design Award de Plata en la Categoría Envases
Ganador de Premio Verificado
Verificar Estado del Premio para #89960El Diseño
Acerca de Yingjiagong Baijiu Envase para bebidas
Yingjiagong Baijiu es un diseño de envase para un licor destilado chino. La silueta de la montaña Dabie se emplea como elemento principal del diseño. La pintura tradicional china a la tinta y el dibujo lineal se combinan para conformar la imagen de la montaña. Se aplica una amplia superficie de espacio en blanco y el verde es el color predominante. La caja exterior está fabricada en plástico para reducir costes y permitir el reciclaje. La botella y el tapón son de cerámica con acabado pulverizado. La caja mide 136 mm de largo, 116 mm de ancho y 290 mm de alto. El diseño evoca el entorno de fermentación natural de la destilería.
El Reconocimiento
Acerca del A' Design Award de Plata
Yingjiagong Baijiu Envase para bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Yingjiagong Baijiu Envase para bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Yingjiagong Baijiu Envase para bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensiones y Embalaje
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Etiquetas
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Tecnología de Producción
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Desafío de Diseño
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Investigación
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiración
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Duración del Proyecto
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Flujo de Operación
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Miembros del Equipo
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Créditos de Imagen
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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