Hong Kong Houseware Fair 2019 Instalación para Evento de Hong Kong Trade Development Council

El diseño Hong Kong Houseware Fair 2019 Instalación para Evento de Hong Kong Trade Development Council es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Eventos.

PlataEvento· 2020

Hong Kong Houseware Fair 2019 Instalación para Evento

de Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Ganador del A' Design Award de Plata en la Categoría Evento

56,680

Ganador de Premio Verificado

Verificar Estado del Premio para #90060

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Colores

El Diseño

Acerca de Hong Kong Houseware Fair 2019 Instalación para Evento

Hong Kong Houseware Fair 2019 es un diseño de evento creado para una feria comercial celebrada en el Centro de Convenciones y Exposiciones de Hong Kong. El diseño abarca tres áreas: una instalación de bienvenida en el vestíbulo de entrada, un tratamiento de acceso para el salón de exposiciones y una exhibición independiente de pronóstico de tendencias. La instalación de bienvenida mide 30 metros cuadrados y 5 metros de altura, e incluye una gran pantalla LED. Los materiales comprenden un sistema de aluminio reutilizable, tiras de luces LED, paneles acrílicos y alfombra biodegradable. Los colores y las formas extraídos del informe de tendencias del sector vinculan las tres áreas.

El Reconocimiento

Acerca del A' Design Award de Plata

Hong Kong Houseware Fair 2019 Instalación para Evento ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Hong Kong Houseware Fair 2019 Instalación para Evento sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hong Kong Houseware Fair 2019 Instalación para Evento es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensiones y Embalaje: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etiquetas: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Tecnología de Producción: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Desafío de Diseño: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Investigación: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiración: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Duración del Proyecto: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Flujo de Operación: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.