NYC Deal 99 Cent Store Identidad de marca de Chi Hao Chang

El diseño NYC Deal 99 Cent Store Identidad de marca de Chi Hao Chang es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

NYC Deal 99 Cent Store Identidad de marca

de Chi Hao Chang

Cliente: School of Visual Arts

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de NYC Deal 99 Cent Store Identidad de marca

NYC Deal es una identidad de marca creada para una tienda de todo a 99 centavos en la ciudad de Nueva York. La identidad gira en torno a una etiqueta de precio contundente dispuesta en ángulo, que evoca el movimiento oscilante de las etiquetas que los clientes alcanzan y sostienen antes de leerlas. La etiqueta inclinada convierte el precio único de 99 centavos en el mensaje más claro de la marca. Los elementos complementarios hacen referencia a los productos que se venden en la tienda. Los materiales impresos emplean impresión láser digital, mientras que las bolsas de tela, las camisetas y otros artículos textiles utilizan serigrafía con tintas duraderas.

El Reconocimiento

Acerca del A' Design Award de Bronce

NYC Deal 99 Cent Store Identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que NYC Deal 99 Cent Store Identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. NYC Deal 99 Cent Store Identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensiones y Embalaje: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetas: Branding, Graphic Design, Identity, Logo, Poster
Tecnología de Producción: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Desafío de Diseño: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Investigación: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiración: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Duración del Proyecto: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Flujo de Operación: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.