Winetime Seafood El Embalaje de Olga Takhtarova

El diseño Winetime Seafood El Embalaje de Olga Takhtarova es un ganador altamente estimado del prestigioso 2020 A' Design Award de Platino en la categoría de competición Diseño de Envases.

PlatinoEnvases· 2020

Winetime Seafood El Embalaje

de Olga Takhtarova

Cliente: Sot B&d

Ganador del A' Design Award de Platino en la Categoría Envases

988,506

Ganador de Premio Verificado

Verificar Estado del Premio para #92361

Explorar más Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Winetime Seafood El Embalaje

El diseño del empaque de la serie Winetime Seafood debe demostrar la frescura y confiabilidad del producto, debe diferenciarse favorablemente de la competencia, ser armonioso y comprensible. Los colores utilizados (azul, blanco y naranja) crean un contraste, enfatizan elementos importantes y reflejan el posicionamiento de la marca. El concepto único desarrollado distingue a la serie de otros fabricantes. La estrategia de información visual permitió identificar la variedad de productos de la serie, y el uso de ilustraciones en lugar de fotos hizo que el empaque fuera más interesante.

El Reconocimiento

Acerca del A' Design Award de Platino

Winetime Seafood El Embalaje ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Winetime Seafood El Embalaje exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Winetime Seafood El Embalaje es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensiones y Embalaje: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etiquetas: seafood, fish, frozen food, packaging, branding
Tecnología de Producción: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Desafío de Diseño: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Investigación: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiración: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Duración del Proyecto: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Flujo de Operación: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Créditos de Imagen: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com