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Zhuyeqing Green Tea La Tienda Insignia de Li Xiang

El diseño Zhuyeqing Green Tea La Tienda Insignia de Li Xiang es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Espacios Interiores y Exposiciones.


OroInterior· 2020

Zhuyeqing Green Tea La Tienda Insignia

de Li Xiang

Cliente: X+Living

Ganador del A' Design Award de Oro en la Categoría Interior

43,203

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El Diseño

Acerca de Zhuyeqing Green Tea La Tienda Insignia

Beber té requiere un ambiente favorable y buen humor. El diseñador presenta el motivo de la nube y la montaña en forma de pintura con tinta a mano alzada, y rocía un par de hermosas pinturas de paisajes chinos en el espacio limitado cerrado. A través de portadores de funciones personalizados, el diseñador ha creado una experiencia sensorial para los consumidores, que genera un enorme impacto sensual.

El Reconocimiento

Acerca del A' Design Award de Oro

Zhuyeqing Green Tea La Tienda Insignia ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Zhuyeqing Green Tea La Tienda Insignia sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Zhuyeqing Green Tea La Tienda Insignia crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas
The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Dimensiones y Embalaje
The floor area of the project is 96 sqm.
Etiquetas
Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Tecnología de Producción
Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Desafío de Diseño
In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Investigación
Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiración
The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Duración del Proyecto
The project finished in September 2019 in Chengdu, China.
Flujo de Operación
After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Miembros del Equipo
Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Créditos de Imagen
Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.

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