Hou Juice Envasado de Zumos de Leng Chen

El diseño Hou Juice Envasado de Zumos de Leng Chen es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2020

Hou Juice Envasado de Zumos

de Leng Chen

Cliente: Pagoda

Ganador del A' Design Award de Oro en la Categoría Envases

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El Diseño

Acerca de Hou Juice Envasado de Zumos

Hou Juice es un diseño de packaging para una marca de zumos frescos. La botella mide 45 milímetros de diámetro y 165 milímetros de altura. La botella de plástico está recubierta con una película nacarada y acabada con esmerilado e impresión de tintas planas. Las ilustraciones de monos constituyen el eje visual principal, y para cada sabor de fruta se dibuja una historia distinta. El mono es el símbolo de la empresa frutícola matriz y representa la vitalidad en la cultura china. El diseño busca expresar naturalidad, frescura y calidad, y generar confianza entre los compradores preocupados por su salud.

El Reconocimiento

Acerca del A' Design Award de Oro

Hou Juice Envasado de Zumos ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Hou Juice Envasado de Zumos sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hou Juice Envasado de Zumos crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensiones y Embalaje: Diameter 45mm x Height 165mm
Etiquetas: juice, packaging, branding, drink, beverages，
Tecnología de Producción: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Desafío de Diseño: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Investigación: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiración: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Duración del Proyecto: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Flujo de Operación: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Miembros del Equipo: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Créditos de Imagen: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.