Crave La Aplicación Móvil de Anjali Srikanth

El diseño Crave La Aplicación Móvil de Anjali Srikanth es un ganador altamente estimado del prestigioso 2020 A' Design Award de Hierro en la categoría de competición Diseño de Interfaz, Interacción y Experiencia de Usuario.

HierroInterfaz· 2020

Crave La Aplicación Móvil

de Anjali Srikanth

Cliente: Capgemini

Ganador del A' Design Award de Hierro en la Categoría Interfaz

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Colores

El Diseño

Acerca de Crave La Aplicación Móvil

Crave, una aplicación móvil, ofrece una respuesta para cada antojo. Crave, un servicio de alimentos consolidado, conecta a los usuarios con recetas y restaurantes, programa reservas para cenas y ofrece una comunidad donde los usuarios pueden compartir sus experiencias. Crave presenta un diseño de cuadrícula de fotos estilo tablón de anuncios con contenido visual. A través de un diseño minimalista y colores brillantes, cada pantalla de la interfaz ofrece una funcionalidad clara al tiempo que fomenta la participación del usuario. Utilice Crave para mejorar su cocina, descubrir nuevas cocinas y convertirse en parte de una comunidad que fomenta la exploración y la aventura culinarias.

El Reconocimiento

Acerca del A' Design Award de Hierro

Crave La Aplicación Móvil ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Crave La Aplicación Móvil sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Crave La Aplicación Móvil es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Dimensiones y Embalaje: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Etiquetas: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Tecnología de Producción: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Desafío de Diseño: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Investigación: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Inspiración: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Duración del Proyecto: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Flujo de Operación: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Miembros del Equipo: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Créditos de Imagen: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020