DokHaeTok Marca de Comprensión Lectora de Jaehun Kim

El diseño DokHaeTok Marca de Comprensión Lectora de Jaehun Kim es un ganador altamente estimado del prestigioso 2020 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2020

DokHaeTok Marca de Comprensión Lectora

de Jaehun Kim

Cliente: Visang

Ganador del A' Design Award de Hierro en la Categoría Gráfico

14,810

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Colores

El Diseño

Acerca de DokHaeTok Marca de Comprensión Lectora

DokHaeTok es una marca de comprensión lectora para niños que combina libros impresos con una aplicación móvil. El conjunto de libros se divide en cinco libros temáticos de poco grosor, y cada libro temático puede leerse en una semana. Las preguntas se sitúan en las páginas dentro de formas de burbuja, de modo que la lectura se practica en forma de un sencillo cuestionario. La aplicación ofrece cuestionarios, niveles progresivos y un chatbot que responde a las preguntas de los niños. Un juego de cubos y material escolar, como cuadernos de estudio, también forman parte de la marca. El objetivo es crear hábitos de lectura de una manera amena.

El Reconocimiento

Acerca del A' Design Award de Hierro

DokHaeTok Marca de Comprensión Lectora ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que DokHaeTok Marca de Comprensión Lectora sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. DokHaeTok Marca de Comprensión Lectora es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensiones y Embalaje: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Etiquetas: Reading Comprehension, korean, DokHaeTok, children
Tecnología de Producción: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Desafío de Diseño: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Investigación: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiración: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Duración del Proyecto: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Flujo de Operación: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Miembros del Equipo: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Créditos de Imagen: Visang Creative Design Lab, 2019