Disainilahendus Rosé Veinisilt, autor Ximena Ureta

Disainilahendus Rosé Veinisilt, mille autor on Ximena Ureta, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Rosé Veinisilt

disainer: Ximena Ureta

Klient: Concha y Toro

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #101247

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Rosé Veinisilt

Rose on veinisilt, mis on loodud Tšiilis toodetud roosa veini jaoks. Silt mõõtmetega 85 x 90 millimeetrit on trükitud tekstuurilisele paberile, mille kaal on 89 grammi ruutmeetri kohta. Kasutatud on viit erivärvi digitaalses ofsettrükis, koos kuldfooliumi, mustfooliumi, reljeef- ja madalreljeefviimistlusega. Disaini on inspireerinud roosid, kroonlehed, viinapuulehed ja õhtutaeva pastelsed toonid. Viinapuu võrsed keerduvad teksti ümber. Pudel mahutab 375 milliliitrit, mis on selles Tšiili veinikategoorias uus ja väike formaat.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Rosé Veinisilt on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Rosé Veinisilt peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Rosé Veinisilt rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Mõõtmed ja pakend: Label Dimension: 85x90 mm
Sildid: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Tootmistehnoloogia: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Disainiülesanne: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Uurimistöö: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiratsioon: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Projekti kestus: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Tööprotsess: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Meeskonnaliikmed: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Piltide autorid: Diego Agurto