Disainilahendus Menton Maitsestatud vee pakend, autor Sidel Machinery Shanghai Co.,Ltd.

Disainilahendus Menton Maitsestatud vee pakend, mille autor on Sidel Machinery Shanghai Co.,Ltd., on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Menton Maitsestatud vee pakend

disainer: Sidel Machinery Shanghai Co.,Ltd.

Klient: Sidel Machinery (Shanghai) Co.,Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Menton Maitsestatud vee pakend

Menton on pakendidisain kergelt maitsestatud veele, mis on valmistatud imporditud sidrunitest. Disain kasutab eredat värvipaletti, mis meenutab päikeselist Vahemere-äärset puhkust. Juhuslik illustreeritud sidrunimuster loob lõõgastunud meeleolu ja toetab joogi loomulikku ning tervislikku iseloomu. Metalliksinine toon ühendab erinevad maitsed ja annab brändile rafineeritud kuvandi. Sirge pudel on valmistatud PET-materjalist ning kaalub 500-milliliitrise suuruse juures vaid 17,85 grammi, mis säästab tootmisel materjali ja energiat.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Menton Maitsestatud vee pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Menton Maitsestatud vee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Menton Maitsestatud vee pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Mõõtmed ja pakend: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Sildid: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Tootmistehnoloogia: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Disainiülesanne: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Uurimistöö: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspiratsioon: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Projekti kestus: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Tööprotsess: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patendid: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Meeskonnaliikmed: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Piltide autorid: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini