Disainilahendus Poma Elektriline hambahari, autor Andrei Majewski

Disainilahendus Poma Elektriline hambahari, mille autor on Andrei Majewski, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Ilu, isikliku hoolduse ja kosmeetikatoodete disain.

PronksKosmeetikatoode· 2020

Poma Elektriline hambahari

disainer: Andrei Majewski

Klient: PomaBrush

Auhind Pronksauhind A' Design Award kategoorias Kosmeetikatoode

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Värvid

Disain

Teosest Poma Elektriline hambahari

Poma on elektriline hambahari, mis on loodud igapäevaseks suuhügieeniks ja reisimiseks. Korpus ja harjapea on valmistatud toidukvaliteediga silikoonist, mis tagab kindla haarde ning hammaste ja igemete õrna puhastuse. Silikoonharjased koguvad vähem baktereid ja need tuleb vahetada vaid kaks korda aastas. Hambaharja korpus on 20 protsenti väiksem enamikust elektrilistest hambaharjadest ning üks pesurežiim tagab lihtsa kasutuse. Kompaktne laadimiskarp töötab juhtmevabalt ja hoiab hambaharja laetuna veel kolmeks kuuks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Poma Elektriline hambahari on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Poma Elektriline hambahari peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Poma Elektriline hambahari rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Mõõtmed ja pakend: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Sildid: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Tootmistehnoloogia: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Disainiülesanne: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Uurimistöö: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiratsioon: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Projekti kestus: This project has started in August 2018.
Tööprotsess: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Meeskonnaliikmed: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales