Disainilahendus Nostalgia Parfümeeriakauplus, autor Dmitry Pozarenko

Disainilahendus Nostalgia Parfümeeriakauplus, mille autor on Dmitry Pozarenko, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

HõbeInterjöör· 2020

Nostalgia Parfümeeriakauplus

disainer: Dmitry Pozarenko

Klient: Gold Apple

Auhind Hõbeauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Nostalgia Parfümeeriakauplus

1960–1970 aastate tööstusmaastikud inspireerisid seda projekti. Kuumvaltsitud terasest metallkonstruktsioonid loovad antiutoopia realistliku intonatsiooni. Vanade aedade roostetav profiilplekk loob täieliku sõnavabaduse õhkkonna. Avatud tehnilised kommunikatsioonid, räbal krohv ja graniidist tööpinnad lisavad kuuekümnendate aastate interjööri tööstuslikku šikki.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Nostalgia Parfümeeriakauplus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Nostalgia Parfümeeriakauplus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nostalgia Parfümeeriakauplus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Mõõtmed ja pakend: The total area is 1630 sq.m.
Sildid: interior design, retail space, metal, stone, industrial, sixties
Tootmistehnoloogia: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Disainiülesanne: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Uurimistöö: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiratsioon: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Projekti kestus: The store is located in the center of Moscow. The project was completed in 2018.
Tööprotsess: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Meeskonnaliikmed: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Piltide autorid: All images: photographer Mick Pomortsev, 2019.